Hourglass
Hourglass is a luxury cosmetics brand that was founded in 2004 with the mission to give its customers a groundbreaking beauty experience. Its core values are uncompromising quality, providing its customers with luxury, innovation, and performance. Hourglass offers a wide range of cosmetics, from foundations to face, lip, and eye products, brushes, makeup sets, and tools. Its product offerings are designed to enhance beauty for all ages, genders, skin tones, and skin types. Hourglass emphasizes high-tech, performance-based formulas and unique packaging to set them apart from other cosmetics brands. Its target audience is those looking for luxury and performance-oriented cosmetics, from teens to adults. They offer a customer loyalty program that rewards loyalty with exclusive gifts, discounts, and other perks. Hourglass has also gained global recognition for its commitment to sustainability and cruelty-free standards.