Canon
Canon is a Japanese multinational corporation specializing in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers, and medical equipment. Founded in 1937, the brand is best known for its versatile digital SLR cameras, which are popular among both amateur and professional photographers. Canon also produces a wide variety of lenses, flashes, and other photography accessories. The company's core values include innovation, responsibility, commitment, and accountability. Canon's target audience are creative individuals, photography professionals, and businesses alike. Canon is the go-to brand for top-of-the-line cameras and imaging solutions, with its unique selling point being its innovative, cutting-edge technology.